Jewelry Industry during a Pandemic
Beto Cortes
Not so long ago, the jewelry industry had the possibility to gather all the players from different parts of the world in Trade-Shows, exhibits and events, allowing manufacturers like Sabelli, to show-case our products for buyers from multiple countries; to strengthen relationships with the existing customers and at the same time learn from all those jewelers that presented novelty designs. This practice became a traditional and very efficient method for all of us to do business.
Unfortunately, the pandemic caused by COVID-19 in the first quarter of 2020 surprised us all and caused a dent in our business practices, cancelling all the Trade-Shows and events that previously attracted large crowds, forcing us to find new ways to do business.
Thanks to the technology currently available, Sabelli has been able to shift its communication efforts towards the different digital channels like our own website, Social Media, Whatsapp, among others.
As gold stud manufacturers, being able to show-case our digital catalog is essential to continue and linger our tradition within the jewelry industry.
Even though, we have been able to adapt to this unprecedented situation, we remain optimistic that these national and international Trade-Shows will reopen their doors and thus be able to coincide with all our clients, with new prospects and above all, with great friends.
These are some of the trade-shows in which Sabelli has participated actively and in which we hope, we will be able to attend again soon:
